What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is an incredibly growing marketing channel that most companies have only started taking advantage of in the past few years, however it’s crucial to make use of – especially if you’re investing funds into SEO. While the benefits of social media are not immediately apparent, they’re vital for SEO support. Here are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. If people tweet, share, like, comment or share an article that is known as a social engagement. The more social engagements your content is able to get, the more social signals you can build for your site. Search engines measure these social signals and consider it an index of quality when ranking content. It’s a method of determining what content is popular with users in comparison to what their algorithm determines to be of high quality. If the content you’re looking at receives a lot of engagement on social media It can be quickly classified.
2) Link Building
The days of soliciting websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to do link building the old fashioned way – create high quality content that is linked-worthy. What is the best way to reach websites that will link to your content, Realgirls.fun/regena852677 if you ask them directly, which would be considered “unnatural”? Social media can help. Social media lets you present your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. People who spread your content among others, increasing your influence.
3.) Content amplification
It doesn’t matter how good your content is, it will not get much traction unless you amplify it. Yes, email marketing is an excellent method to amplify content, but it’ll only be able to reach people who are in your database of marketing. Social media lets you expand your reach with your content. If you share your content, your followers will also spread it to their networks if they find it useful. These people will then share your content with their followers, increasing the reach of your content. As a result, you get lots of relevant traffic, inbound links, branding awareness and social signals All of which are used by search engines to assess content quality.
content amplification lifecycle
4) Brand Communication and Awareness
Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Alongside boosting your content Social media can also to increase awareness of your brand. Google calls this co-citation. These co-citations can be developed by using social media to boost Google’s trust as well as aid with brand-name searches.
5.) Social Indexing
Search engines have been indexing the social media pages since a while and this means that they appear on search result pages. This allows your brand to show up in search results for specific queries that aren’t restricted to your website. This gets better. Individual tweets on Twitter were once indexed and shown in search results as well which gave another means to get your content noticed in the search results. The service was temporary for a couple of months, until Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.